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Our Story

by Desto Dubb

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THAT'S A AWFUL LOT OF COUGH SYRUP
THAT'S A AWFUL LOT OF COUGH SYRUP

The long lineups outside the stores and limited-edition releases with hip hop’s top music artists make the brand one of the most sought-after streetwear apparels in urban fashion today. The popular phrase “ That’s A Awful Lot Of” cultivates an iconic part in music culture and unwavering movement of new collaborations. A selection of the attitudes, style, and the bold expression of young trendsetters and enthusiasts, we seek to positively amplify creators and connect top leaders with their fanbase.

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THAT'S A AWFUL LOT OF COUGH SYRUP BY

DESTO DUBB


From selling clothes out of his van in a parking lot in downtown Los Angeles to running three successful store locations across Southern California, Desto Dubb is a young multifaceted business mogul revolutionizing the identity of hip hop culture in fashion many may recognize the rap artist from the viral video capturing his encounter with the police and the infamous cough syrup brand seen and worn by hip hop enthusiasts and celebrities across the world.

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THAT'S A AWFUL LOT OF COUGH SYRUP

POP UPS & ACTIVATIONS